AEO: How to recommend ChatGPT to customers

Five years ago, the question was, "are you on Google's first page?" Today, more and more customers are not opening Google at all — they ask ChatGPT, Perplexity or Gemini: "What good dentist is in Sarajevo?", "Where can I order working clothes in BiH?"AI answers with two or three recommendations. Either you are in that answer — or you do not exist.

What about the AEO?

AEO (Answer Engine Optimization) is the optimization of sites and content that AI systems understand, quote and recommend. Unlike SEO where you fight for a position between ten blue links, in AEO you fight for a place in one single answerThe stake is higher — and the prize is higher.

How AI chooses whom they recommend

• Discreet: AI must clearly "read" who you are, what you do, where and for whom. Here it is decided by the schematic marcupage (structured data) – invisible labels in code that say "this is a company, these are services, these are prices, these are reviews".
• Access: if your robots.txt blocks AI crawlere (GPTBot, ClaudeBot, PerplexityBot), you have yourself deleted from the AI search.
• Citadel: AI likes content that directly answers questions — short, clear paragraphs, FAQ sections, specific numbers. "The presentation page costs 500-1,800 KM" is citational; three paragraphs of marketing fog are not.
• Authority: mentioning your brand in other places (portals, folders, reviews) teaches AI that you are real and relevant.

Five steps you can take this month

1. Add Markup scheme (Organisation/LocalBusiness + FAQ)
2. Check robots.txt - Let me see AI crawler.
3. Add lmms.txt — new standard: a summary of your site written for AI.
4. Write FAQ Page with questions that customers really ask — and answer in the first two sentences.
5. Get it done. Google Business Profile - AI systems use it as a source for local references.

Why is now the right time

95% of BiH sites have no basic marker scheme either. Whoever optimizes first in his industry becomes the reference that AI quotes — and that position is hard to recapture afterwards.

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