Performance · 4 min
A slow website is the most expensive problem you can't see. Nobody will complain — the visitor simply hits "back" and goes to a competitor. Google's data is clear: when load time grows from one to three seconds, the chance a visitor leaves rises by 32% (Google, 2017), and 53% of mobile visits are abandoned when a page takes longer than three seconds to load (Google, 2016).
Double damage: customers + Google
Speed doesn't just test customers' patience. Google openly names it as a ranking factor (Core Web Vitals): of two similar sites, the faster one ranks higher. So a slow site loses twice — the visitors it got, and the ones it will never get because of its lower position.
Check yourself in 60 seconds
Open our free audit (it uses real Google Lighthouse data) or Google's PageSpeed Insights. Look at the mobile score — that's where most visits come from. Over 90 is excellent, 50–89 means you're leaving money on the table, under 50 is urgent.
The five most common culprits (by frequency)
- Unoptimised images — a 4 MB photo where an 80 KB WebP would do. Culprit number one on 8 out of 10 sites.
- Cheap, overcrowded hosting — the server responds slowly before anything even starts loading.
- Too many plugins/scripts — every plugin, widget and "just one more tracking tool" slows things down.
- No caching — the site is rebuilt from scratch for every visitor instead of serving a ready-made copy.
- Themes overloaded with effects — a bought theme that can do everything, and so does everything slowly.
What you can do yourself, and what to leave to us
Yourself: resize images and convert them to WebP before publishing, and delete plugins you don't use. The rest (caching, code, server, Core Web Vitals) is an hour or two of expert work.
Our speed optimisation costs from 99 KM, one-off — with a clear goal: a Google mobile score of 90+, or we keep working until it is. You get a before/after report in black and white. Order →
