Pay ads: how to turn the budget into queries, not into likes
The most common story we hear is, "We tried ads, we threw money." Almost always the same reason — the ad led to the homepage, aimed "all 18 to 65" and measured by the likes.
Google or Meta?
- Google ads They catch people who already searching ("waterinstaller emergency"): the hottest customers, ideal for services and emergency needs.
- Meta ads is a desire for people who are not yet looking: ideal for products, salons, gastros, events — anything "want to go on the scrutiny".
- The right answer for most businesses: both, with a remarketing that brings back those who watched but did not buy.
What the Month of Professional Conduct Looks like
- Week 1: setting — pixel/track conversion, audience, 2-3 variants of ad, landing page.
- Weeks 2-3: testing — we release small budget variants, we shut down losers, we boost the winners.
- Week 4: Scaling + report: filed → Question → How much did a query cost you. Black to white.
How much budget does it take?
For local business in BiH, a realistic start is 300-600 KM monthly budget for ads. Less of that does not provide enough data to optimize; it makes sense only when numbers prove profit. Our management costs Of 249 KM monthly — and intentionally without a long-term contract: if numbers do not justify cooperation, we do not deserve it.
Golden Rule: Never send paid traffic to a slow or unconvincing site — that is the most expensive way to find out you need Landing page. Request free evaluation of the potential of advertisement →