Automation · 4 min
When someone types "hairdresser + your town", Google shows three businesses on the map. Who gets the call? Almost always the one with the most good reviews. Reviews have become the currency of local business — yet most companies in Bosnia and Herzegovina collect them by chance, one a month, if a customer happens to remember.
Why "please leave us a review" doesn't work
As they leave, customers genuinely intend to write a review. Then they get in the car, the phone rings — and that's it. The problem isn't goodwill, it's timing and effort: by the time a customer at home opens Google, finds your profile and clicks five stars, there are five steps too many.
How the automatic system works
- You finish the service and add the customer to the system (or it's pulled automatically from your calendar/invoices).
- 2–3 hours later the customer automatically receives a message (SMS/WhatsApp/Viber): "Thank you for your trust! If you're happy, a review would mean a lot to us — here's a direct link."
- The link takes them straight to the review form — zero searching, zero steps.
- If the customer doesn't respond, one (and only one) reminder goes out three days later.
The result in practice: 15–25 reviews a month instead of 1–2. In three months a business with 12 reviews can realistically pass 80 — and that changes its position on the map, because review count and recency are among the strongest local ranking signals.
Key rules (so you don't get penalised)
- Don't offer discounts or gifts for reviews — Google penalises this by removing them.
- Don't send only happy customers to the review and unhappy ones to a private form — that's against the rules too.
- Reply to every review — including the bad ones, especially the bad ones. Future customers read them.
Our "review collector" costs 199 KM to set up + 249 KM a month and runs entirely on its own. The first company in your industry to use it usually becomes the first on the map too. Details →
