Rebranding and UI/UX design: first impression does not repeat
The buyer assesses your business in less than a second — by logo, colors, font, orderliness. This estimate determines how much they will trust you and how much they will be willing to pay. Design is not a decoration; design is the price you can charge.
UI and UX — What Is the Difference (in Human Language)
UI (Interface) is what things look like: colors, typography, buttons. UX (experience) is how the user feels when things are used: if he finds a price in three seconds or three minutes, if he knows where to click, if he is disturbed by form. A nice website with a bad UX is a nice shop where nothing can be found.
When is it time to rebrand?
- The logo was made "by the way" ten years ago and it's embarrassing to put it on the table.
- You look cheaper than the prices you want to charge
- On each channel you look different (second color, second font, second tone)
- You are aiming for a new, more paying market (e.g. diaspora or B2B)
What the Process Look like
- Detect Who you are, who you sell to, who you are different from, brand is the answer to these three questions.
- Identity: logo, palette of colors, typography + book of standards (that each future design looks "like you").
- UX folder and prototype: for the site/application we draw the user path and make a clickable prototype — before programmingThe change in the prototype costs an hour; the same change in the ready-made code costs days.
- Application: site, network, memorandum, email signature — all consistent.
Rebranding is the most worth in the package: new identity + page redesign (of 349 KM) + Network templates — one move, a whole new impression. Ask for an estimate of your brand for free →