Design · 4 min
A customer judges your business in under a second — by your logo, colours, font and tidiness. That judgement decides how much they'll trust you and how much they're willing to pay. Design isn't decoration; design is the price you can charge.
UI and UX — what's the difference (in plain language)
UI (interface) is how things look: colours, typography, buttons. UX (experience) is how the user feels while using it: do they find the price in three seconds or three minutes, do they know where to click, does the form confuse them. A beautiful site with bad UX is a beautiful shop where you can't find anything.
When is it time to rebrand?
- Your logo was made "on the side" ten years ago and you're embarrassed to put it on a quote
- You look cheaper than the prices you want to charge
- You look different on every channel (different colour, different font, different tone)
- You're targeting a new, higher-paying market (e.g. the diaspora or B2B)
What the process looks like
- Discovery: who you are, who you sell to and what sets you apart — a brand is the answer to those three questions.
- Identity: logo, colour palette, typography + a brand guide (so every future design looks "like you").
- UX map and prototype: for the website/app we map the user journey and build a clickable prototype — before any programming. A change in the prototype costs an hour; the same change in finished code costs days.
- Roll-out: website, social, letterhead, email signature — all consistent.
Rebranding pays off most as a package: new identity + website redesign (from 349 KM) + social media templates — one move, a completely new impression. Request a free brand assessment →
